The CALLERLAB Foundation Board of Directors has approved funding a professional video production of square dancing at the Heart of America Singles Square Dance Association (HASSDA) Convention to be held at the Kansas State Student Union Ballroom in Manhattan, KS on July 26-27, 2019. This event was chosen due to the beautiful event center, the festival atmosphere of over 300 dancers in attendance along with three youthful callers.  Sleight Advertising from Omaha, Nebraska will produce videos which will include videoing from a drone and interviews with various dancers attending.  These videos will be used to create a 30 second television commercial, a two minute website video and two non-audible media videos.

These videos will be shared with various clubs and organizations to help with recruiting new dancers and educating people on the fun and health benefits of square dancing.